SeriousFun Children’s Network, founded by Paul Newman, launches their first-ever messy day of play to raise funds for camps benefitting kids with serious illness
New York, NY (May 12, 2016): This June, SeriousFun Children’s Network (SeriousFun) is making a colorful splash across the world. The global network of camps, founded by actor and philanthropist Paul Newman, announces the launch of their first-ever messy, camp-inspired celebration, SeriousFun Messtival, benefitting and showing support for kids with serious illness.
On Saturday, June 25, 2016, SeriousFun and its partners Newman’s Own, Inc., Niagara Water, Metro New York and Kindermusik invite families and millennials to give kids with serious illness the fun they deserve by experiencing their own seriously fun, messy camp day. The inaugural Messtival event, taking place in New York’s iconic Prospect Park in Brooklyn, will feature epic camp-inspired activities like a human tie-dye machine, paint archery and SeriousFun Run. Playing up the messy theme, the organization is encouraging people everywhere to participate in the #SeriousFunMesstival photo and video challenge via social media, and look out for Kiwi Crate’s co-branded do-it-yourself kits bringing campy fun to homes nationwide.
“We are incredibly excited to announce the launch of our seriously fun new campaign. SeriousFun Messtival is our opportunity to share the magical spirit of SeriousFun camps with families and young people, and help children living with serious illness experience the fun they so deserve – even if the fun gets messy,” said Mary Beth Powers, CEO of SeriousFun Children’s Network.
Inaugural SeriousFun Messtival includes:
SeriousFun Run with a Niagara Water Finish Line
- At 9am, runners and walkers will sprint through vibrantly colored obstacles on the mile-long SeriousFun Run through Prospect Park.
- Racers will clean up and cool down at the finish line with hydrating Niagara Water.
Make Your Own at the Newman’s Own Mess Hall:
- Also founded by Paul Newman, Newman’s Own shares a rich heritage with SeriousFun…and will share in the mess!
Thirsty and hungry attendees will blend Newman’s Own products together into camp-favorite snacks like:
- Bug Juice with Old Fashioned Roadside Virgin Lemonade, Gorilla Grape and Orange Mango Tango Juices
- Trail Mix with Butter Boom Microwave Popcorn and Salted Pretzel Sticks
- S’mores Bites with melted Organic Milk Chocolate Bars, Original Newman-O’s cookies and of course, sticky, gooey marshmallows.
- Folks can also get dunked at the Newman’s Own Barbecue Sauce Dunk Tank, where participants will have three chances to dunk their friend or parent in a giant Newman’s Own Barbecue Sauce bottle. Soaked participants will take home a complimentary bottle of Newman’s Own Barbecue Sauce.
- Main Stage Dance Party with boogie-booming tracks from the brand new SeriousFun album, created by the leading childhood music and movement program, The soundtrack, will be available for purchase in June 2016 on www.kindermusik.com. Kindermusik will donate 100% of proceeds to SeriousFun.
To attend the SnapChat-worthy SeriousFun Messtival and dash through the SeriousFun Run, participants can make a donation to SeriousFun — $35 for adults and $15 for kids — at SeriousFunMesstival.com, where a full list of registration options and pricing is available.
Celebrate SeriousFun Messtival at Home
#SeriousFunMesstival Messy Photo & Video Challenge: Fans of campy, messy fun will share their messy photos and videos on social media with #SeriousFunMesstival, challenging friends to share their own photos and donate to SeriousFun, and tagging @SeriousFunCamps on Twitter and Facebook, and @SeriousFun_Camps on Instagram.
SeriousFun Messtival Co-branded DIY Kits: Kids’ hands-on arts and crafts kit, Kiwi Crate, bring camp-themed fun to family homes across the country, donating proceeds to SeriousFun from crates including: Glowing Friend, Space Mobile, Rubber Band Flyers, Painted Pencil Case and the brand new Koala Crate Camping kit that launches in June.
All proceeds from SeriousFun Messtival support SeriousFun’s global network of camps, creating opportunities for families and children to reach beyond illness and discover joy, confidence and a new world of possibilities – always free of charge.
The 30 camps and programs in SeriousFun Children’s Network, always offered at no cost to children and their families, are made possible through the support of generous and caring donors and volunteers. Facilities and programming at SeriousFun camps are skillfully adapted to fit the medical conditions of campers, ensuring that all campers can participate in activities, such as soaring down a zipline, exploring ropes courses, and cultivating creativity with arts and crafts.
To splatter SeriousFun across the globe, messy-fun lovers can head to:
About SeriousFun Children’s Network
SeriousFun Children’s Network is a growing global community of 30 camps and programs serving children with serious illnesses and their families, always free of charge. Founded by Paul Newman in 1988 with the first camp, The Hole in the Wall Gang Camp SeriousFun has served more than 518,000 children and families from more than 50 countries. Each member camp is an independent, not-for-profit organization dependent upon private funding to serve all children at no cost to their families. A Support Center raises funds and provides central standards and services for all SeriousFun camps and programs. To learn more about SeriousFun, visit www.seriousfunnetwork.org.
About Newman’s Own
Newman’s Own, Inc., founded by Paul Newman in 1982, offers great tasting, high quality food and beverage products, including salad dressings, pasta sauces, frozen pizza, salsa, frozen skillet meals, refrigerated lemonades, cookies, snacks and pet food. Newman’s Own Foundation continues Paul Newman’s commitment to use all royalties and profits that it receives from the sale of its food products for charitable purposes. Over $460 million has been given to thousands of charities since 1982. For more information, visit newmansown.com and newmansownfoundation.org
Sinead Conlon, Coyne PR email@example.com 212.938.0543
Erica Teller, Coyne PR firstname.lastname@example.org 212.938.0310
Niagara Bottling, LLC has been family owned and operated since 1963. Niagara is headquartered in Ontario, CA, with bottling plants located across the country. As the leading manufacturer of private-label bottled water in the country, Niagara works closely with the largest retailers, grocers, clubs, and convenience stores throughout the country. Niagara produces a variety of beverages, including water, tea, sports drinks, vitamin waters, and sparkling beverages. For more information, visit www.niagarawater.com.